By Hayley Tsukayama,  Updated: Thursday, September 20, 1:01 PM

Wal-Mart is reportedly planning to stop sales of Amazon Kindle products in its stores,Reuters reported, apart from its existing inventory and pending orders.

According to Reuters, the decision was outlined in a memo obtained by the wire service that said the change is in line with the company’s merchandising strategy. It follows a similar decision from retailer Target, which announced in May that it would no longer sell Kindle devices.